CANTINA TOLLO GROUP: THE 10 SHADES OF PECORINO ROADSHOW KICKS OFF TO MAKE PECORINO KNOWN WORLDWIDE

January 21st, 2024

A series of events scheduled in Europe, Asia and America will introduce Pecorino grape variety and its expressions to the international public

Cantina Tollo Group is glad to introduce 10 Shades of Pecorino, a project aimed at spreading the knowledge on Pecorino - a grape variety grown in Abruzzo - to an international audience. Throughout the year several stops are scheduled worldwide: the USA, Canada, Japan, Vietnam, the UK, the Czech Republic, Russia, Kazakhstan, Azerbaijan and Poland. The tastings will highlight the potential of Pecorino and its best expressions, from sparkling and organic still at spontaneous fermentation, to the heroic viticulture at 800 metres a.s.l. and amphora ageing for a total of ten different expressions. The company was one of the first to give value to the grape and experiment with different vinification methods. “We are among the first producers to have believed in the potential of this variety – explains Sandro Ciavattella, general manager of Cantina Tollo – and with 10 Shades of Pecorino we are pleased to introduce to the international markets its several interpretations, suitable for all the consumers who look for long-lived, fresh and versatile white wines”. The Pecorino-based wines from Cantina Tollo have shown a significant growth in international markets: in the last two years, there has been a 26% increase in sales volumes. 20% of the Pecorino sold is organic: “It is a unique product – continues Ciavattella – meeting the international demand for wines from local and indigenous white grapes”. 10 Shades of Pecorino started in Milan, the first Italian stop and it is set to end in Rome, after the events abroad.